On Thursday evening, as rumors swirled regarding the Brown University gunman, the network's Kaitlan Collins posted on social media, pointing out the conflicting information and guiding the public to her channel's 9pm newscast.
While CNN is certainly not a impeccable news source, her statement seemed accurate for numerous observers. It stands as one of the organizations where one can locate grounded and mostly trustworthy reporting – notably during breaking news situations like the one unfolding near a New Hampshire storage facility.
Yet the news network, now four and a half decades old, finds itself in a uncertain position as two huge media conglomerates battle over ownership of its parent company, Warner Bros Discovery.
Regardless of who wins, the fate of CNN has become part of a high-risk game of business acquisition, instead of as a question of what benefits the news-consuming public.
“Here is one more case of the fundamental flaws with origins in decades of policy decisions,” noted Victor Pickard, writer of “Democracy Without Journalism?” and a professor of media policy at the University of Pennsylvania.
The debate about which company will control Warner Bros Discovery – will it be Netflix or Paramount Skydance? – overlooks a broader point.
“The narrative is crafted as a business story with influential figures as the central actors, but there is scant discussion of the societal benefit,” Pickard explained.
The network's predicament is complicated by Donald Trump’s views about a network he has consistently labeled as perhaps his chief “fake news” foe.
Recall the chants of “CNN sucks!” at Trump's rallies, his administration’s punitive revocation of reporter Jim Acosta’s press credentials, or his sparring with Collins in official meetings.
Trump now claims that the network requires new ownership. Many see this as a desire for ownership that will shield him from journalistic oversight. That is part of why he appears to come down on the side of Paramount Skydance, which has made a aggressive takeover attempt.
There is a basis to favor that bidder more. For one thing, it is led by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.
The company, parent of CBS News, also recently appointed the conservative Bari Weiss, known for her “anti-woke” beliefs, as the top editor of that storied news network.
Significantly, if Netflix prevails, CNN and other cable outlets would first be separated into a independent unit. This might be a relief to many at the network, but it’s far from a secure position. That structure could position CNN for another sale. The cycle continues.
In the view of Timothy Wu, much of this is a violation of antitrust statutes, anyway. The influential voice of big tech’s dominance recently argued that anti-trust laws should block both deals.
“Each proposed deal would be detrimental to the country, and both should be contested by the government,” Wu stated.
Whatever happens regarding CNN, the bigger problem endures.
“The present media landscape is a highly anti-democratic system, but we shouldn’t give in to the belief that change is impossible,” Pickard said. Regulatory choices – dating back to the 1930s and 1940s – helped to build this profit-obsessed monster, and new policy decisions can fix it.
Can reform occur in an era where the head of the FCC will not confirm that the agency is independent? Change is a distant prospect now, but that doesn’t mean it will never happen.
Initiatives that support independent news organizations, reinforce local journalism, subsidize public media, and outlaw the consolidation of media power in a handful of hands are within reach – they are vital for a healthy democracy.
In the world of media ownership, larger is not superior. And news organizations including CNN must not be pawns in the latest merger game.
A seasoned business analyst with over 15 years of experience in international markets, specializing in industrial growth strategies.